TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create mini-storefronts. Now, TikTok is announcing a slate of new brand partners for TikTok Shopping, including Square, Ecwid, and PrestaShop, with Wix, SHOPLINE, OpenCart, and BASE coming soon. It also introduced a fuller slate of solutions for TikTok commerce, including ad products and later this year, a TikTok Shopping API. The company detailed its further plans for TikTok Shopping at an online event called TikTok World on Tuesday. Here, TikTok shared how popular commerce had become on its platform. For example, it noted that the #TikTokMadeMeBuyIt hashtag — which users post when sharing products they had discovered through TikTok videos — has ...