The price of taking a stance: How corporate sociopolitical activism impacts bottom line

-
As the political climate in the United States becomes increasingly charged, some businesses are looking to have their voices heard on controversial issues. The impact of corporate sociopolitical activism on a company's bottom line depends on how the activism aligns with the firm's stakeholders, according to new research published in the Journal of Marketing.

from Phys.org - latest science and technology news stories https://ift.tt/3eMs84W

Comments

Post a Comment

Popular posts from this blog

5 investors discuss what’s in store for venture debt following SVB’s collapse

-
There are many questions around the implications of Silicon Valley Bank’s (SVB) collapse that won’t be answered for a long time. But there’s one question that many startups and investors are hoping will get answered sooner rather than later: What happens to venture debt? SVB was one of the larger, if not the largest, providers of venture debt to U.S.-based startups. And now that First Republic Bank has also gone under, that question has spiraled, growing ever more complex. Many startups rely on venture debt: it’s both a cheaper alternative to raising equity and can serve as a capital tool that helps companies build in ways that equity isn’t great for. For some companies in capital-intensive areas like climate, fintech and defense, access to debt is often the only avenue to growth or scale. Thankfully, venture capitalists aren’t too worried about the SVB collapse’s impact on venture debt as a whole. We’re widening our lens, looking for more investors to participate in TechCrunch su...
Read more

Index and Credo lead a $2.75M seed in anti-fraud tech, Resistant AI

-
Prague based Resistant AI has nabbed a $2.75M seed round. The security startup’s machine learning technology is designed to be deployed on top of AI systems used for financial decision making to protect customers in markets such as financial services and ecommerce from attacks such as targeted manipulation, adversarial machine learning and advanced fraud. The seed round was co-led by Index Ventures (Jan Hammer) and Credo Ventures (Ondrej Bartos and Vladislav Jez). Seedcamp also participating, along with Daniel Dines, CEO of UiPath; Michal Pechoucek, CTO of Avast and other unnamed angel investors. Bartos joins the board of directors on behalf of the investors. The startup sells an additional layer of protection that’s specifically designed for tightening security around automated functions such as credit risk scoring and anti-money laundering by using tech to detect fake documents that feed such systems. Its tech is also aimed at uncovering suspicious patterns of transactions whic...
Read more

Magic Leap grants healthcare startups access to its new AR headset ahead of mid-2022 release

-
Igor Bonifacic Contributor Igor Bonifacic is a contributing writer at Engadget . More posts by this contributor The entry-level 2022 Polestar 2 will have an EPA-estimated range of 270 miles Six more women sue Tesla over workplace sexual harassment Ahead of a planned enterprise release later this year, Magic Leap has provided a group of healthcare companies with early access to its second-generation augmented reality headset. One of the companies, SentiAR , offers software that allows doctors to see a 3D model of a patient’s heart while they’re operating them. Another company, Brainlab, wants to make its Mixed Reality Viewer software available on Magic Leap 2. That Magic Leap is making its latest wearable available to digital healthcare startups first isn’t surprising; CEO Peggy Johnson said as much would happen last April . “Augmented reality may transform healthcare more than any other industry, at least in the near term,” she said at the time, noting also that the co...
Read more